The modern Semantic Web ushers in a new wave of issues and opportunities for Internet marketing and ecommerce. The implications for business websites like yours are increasingly important. Appealing aesthetics will no longer be enough to assure web success or even online survival. Web pages--i.e. their source, programming and stylesheets--must be "machine-friendly" underneath as well as "people-friendly" on the surface. Their format and behavior must be compatible with a broad range of devices and applications, just as their layout and content must be compelling to as many qualified prospects, clients and customers as possible. And websites whose resources do not comply with all W3C coding standards and WAI accessibility guidelines ... or whose templates do not leverage tableless HTML5/CSS3  i.e. 'Bootstrap' and Unobtrusive Javascript, jQuery and Ajax to separate content, format and behavior ... will limit their traffic and conversion potentials.

Web design and development entails much more than simply providing an appealing design and an error-free website to the client. A website must further cater to the complete needs of both first-time and repeat visitors, all the while ensuring that they experience the smoothest web experience possible. For the client, website use should be straightforward and seamless. For the provider, website oversight should be headache-free and affordable.